The travel and tourism industry in Greater Cincinnati brought in $5 billion in 2016, according to a new study.
Tourism Economics and Longwoods International performed the economic impact study for Cincinnati USA Convention & Visitors Bureau, MeetNKY | Northern Kentucky Convention and Visitors Bureau, and Cincinnati USA Regional Tourism Network. The results show that travel and tourism spending has increased nearly 14 percent from 2013, when spending was $4.4 billion. On an annualized basis, tourism spending in the region is growing at a rate of 4.4 percent, beating the national average of 3 percent growth.
At the same time, the number of visitors coming to the region increased nearly 9 percent to 26.1 million in 2016. Mike Laatsch, chief operating officer of the Cincinnati USA CVB, said tourism is growing twice as fast as any other sector.